Interesting. Your analogy has merit, and yet religion and business are too different animals. You can't make predictions on a religion run like a business (Watchtower franchise) based on a pure business model, such as the franchise that you run. Your franchise doesn't have the huge amount of public relation problems that JW franchise have if the "consumers" knew the whole story about their religion.
This is the time when information is readily available. You better keep a very clean profile or hide it very well if it's damaged. The leadership of JW's has a very damaged "product", but the "consumers" don't know it... not YET!